Enough with the ISH!

"It's like a chocolate chip cookie. Ish"

Is anyone else being inundated with this latest aberration of speech?

I'm assuming it's coming from the oft-used colloquiolism "Twelve-ish" when referring to an arrival time or other reference to similarity or comparisson.

It's driving me fucking CRAZY!!!

Because now, as with most idioms, it's being used completely incorrectly.

I literally, just now, heard 3 women say "ISH" independently of any word. I think now, people are just inserting it into sentences just so they can sound cool. ISH. I think they're even saying it when what they are talking about is EXACTLY what they mean.

ISH is now, officially, the new "like".

I just died a little inside.